Neustar Localeze

Neustar Localeze, now operating as TransUnion Digital Business Profile, is one of the leading local business data aggregators and listing management platforms in the United States. Originally founded as Amacai Information Corporation and rebranded under Neustar after its 2011 acquisition, it has remained a cornerstone of the local search ecosystem for nearly two decades.

In 2026, Neustar Localeze continues to deliver essential value for local SEO by allowing businesses to claim, verify, optimize, and centrally manage their full profiles—including NAP details, categories, hours, photos, services, and attributes, before syndicating accurate, consistent data across 80+ major platforms. These include search engines, directories, mobile apps, navigation systems, and social networks such as Google, Apple Maps, Bing, and more. This authoritative distribution strengthens prominence signals, reduces duplicate or inaccurate listings, and improves overall visibility for both physical locations and service-area businesses.