Dun & Bradstreet
Last updated: Apr 20, 2026, first added on May 11, 2022
Dun & Bradstreet (D&B) is a global leader in business information and one of the most authoritative local business listing citation sources in the United States. Powered by its proprietary D‑U‑N‑S® Number system, D&B maintains verified profiles on millions of companies, supplying accurate business data to search engines, directories, navigation systems, financial platforms, and data aggregators worldwide.
As a high-value local citation source, claiming and optimizing your free D&B profile strengthens NAP consistency, boosts prominence signals for local SEO, reduces duplicate or inaccurate listings across the web, and improves overall discoverability in local search results and AI-driven experiences for both storefront and service-area businesses.
List Your Business on Dun & Bradstreet
You can manage your business and business credit profile through the Dun & Bradstreet D-U-N-S Manager. This tool is free. To claim or update your business on Dun & Bradstreet, visit https://www.dnb.com/duns-number/view-update-company-credit-file.html and search for your company by legal name, address, or phone number. Once located, claim the profile as an authorized representative (or request a free D‑U‑N‑S Number if none exists) and submit updates to your NAP, description, and other details through the D‑U‑N‑S Profile Manager.
Oct 07, 2024
FBL recommends regularly updating your D-U-N-S number information, managing your business profile, and using their credit management tools to indirectly support your local SEO efforts.
