Local SEO works by developing a digital marketing strategy to help Google better understand where your business is located and what it offers. A comprehensive local SEO strategy will also help Google perceive your business as more popular and trustworthy.
When ranking businesses in Google Maps and the local pack, Google considers the following criteria:
Relevance: How well your business matches what the user is looking for.
Distance: How far the likely search location is from the business location.
Prominence: How well-established and reviewed the business is in the local area.
When Google crawls your website, it’s algorithm considers factors like how helpful and trustworthy your content is and the performance of your webpages (based on speed and mobile-friendliness).
All these factors contribute to how well your Google Business Profile ranks in relevant local search queries.
