Schema markup is a structured data format that helps search engines like Google better understand the content of web pages.
By adding local schema markup to certain content of your website, search engines can more accurately determine information about your business to enhance the search engine results page. This information includes: your business name, location (address and GeoCoordinates), phone number, business category, hours of operation, answers to FAQs, photos, and more (see: Schema.org).
By utilizing schema markup, businesses can provide search engines with more relevant and accurate information to users searching for local businesses, ultimately increasing visibility and website engagement in local search results.
