Voice Search Optimization entails optimizing your business content, location, and brand information to increase your likelihood of ranking in voice search results. Voice Search 'SEO' is mostly about sending the proper data to Google Search, Apple Maps, Facebook, and Bing.
Everyone has some sort of device these days that you can speak into to get results. Amazon Alexa, Apple Siri, Google Assistant; whether it's on your phone or it’s sitting in your home, they are everywhere. But how can you use them to your advantage?
There are 3 types of voice searches:
1) Direct: a voice command such as "Hey Alexa, directions to Walgreens near me" or "Ok Google, make a reservation at Olive Garden."
2) Discovery: searches such as "hotels Chicago lakefront" or "what are the best rated restaurants near me?"
3) Knowledge search: a voice question such as "Siri, how often should I rotate my tires?" Most customer conversions happen through Discovery and Direct search, however knowledge search can also drive traffic and convert customers when they are looking for your expertise on a topic.
