Posted Thu, Feb 27, 2025
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Local SEO
As a small business owner, you’re always looking for new ways to stand out and attract local customers. One of the latest trends making waves is Augmented Reality (AR). But don’t worry—AR isn’t just for big tech companies or video games. It’s a powerful (and surprisingly approachable) tool that can help you create fun, memorable experiences for your customers right in your own neighborhood.
In this article, we’ll break down how small businesses like yours can use localized AR to boost visibility, attract foot traffic, and keep customers engaged—all while helping you rank higher in local searches. Plus, we’ll share real-world examples and simple steps to get started.
Why Should Small Businesses Care About AR?
If you’re thinking AR sounds too “high-tech” or complicated, you’re not alone. But here’s the good news: AR is more accessible than ever. It’s basically a way to add digital elements (like images, videos, or animations) to the real world through a smartphone or tablet camera.
Here’s why it’s worth considering for your local business:
- Boosts Local Visibility: By using AR to create engaging experiences, people spend more time with your brand. This extra engagement helps you show up higher in local search results.
- Drives Foot Traffic: AR experiences can guide customers right to your doorstep, increasing foot traffic and sales.
- Creates Memorable Experiences: Customers are more likely to remember your business if they have fun, interactive experiences. It’s a great way to stand out from the competition.
Real-Life Examples of Businesses Using Localized AR
1. IKEA – See It Before You Buy It
IKEA’s app lets customers see how furniture would look in their own homes before they buy it. By using AR to place virtual furniture in real spaces, IKEA makes shopping easier and more fun. They also make sure users know where the nearest store is, driving local foot traffic.
2. Starbucks – Interactive In-Store Experiences
In some flagship stores, Starbucks lets customers use AR to learn more about their coffee-making process. It’s a unique way to entertain customers while they wait and keep them coming back.
3. Local Clothing Boutiques – Virtual Try-Ons
Some small clothing stores use AR to let customers “try on” outfits without stepping into a fitting room. By promoting this on social media and Google Business Profile, they’ve seen more visits and online orders.
How Can You Use AR to Improve Local SEO?
You don’t need a tech team or a huge budget to get started with AR. Here are some simple ways to use AR to boost your local SEO and get more customers through the door:
1. Optimize Your Google Business Profile with AR
- Add keywords like “virtual try-on near me” or “interactive store experience” to your Google Business Profile.
- Post updates about your AR experiences to engage local customers.
- Use the Q&A feature to answer questions about your AR offerings.
2. Create Fun, Location-Based AR Campaigns
- Use geolocation to trigger AR experiences when customers are near your store. For example, a restaurant could show special deals or daily specials to nearby customers.
- Encourage customers to share their AR experiences on social media using local hashtags.
3. Add AR to Your Website and Social Media
- Promote your AR experiences on local social media groups or community pages.
Okay that is great and all, but what can I actually do? AR isn’t just for tech giants and you don’t need to be a tech wizard to create AR content.
Step-by-Step Guide: How to Get Started with Localized AR
Step 1: Pick the Right AR Tool
There are a few AR platforms that are easy to use, even for beginners:
- Google ARCore – Great for Android users.
- Apple ARKit – Perfect for iOS devices.
- WebAR – Works on mobile browsers, so customers don’t need to download an app.
Step 2: Decide What You Want to Achieve
Think about how AR can help your business. Do you want to: Attract more people to your store? Showcase products in a fun way? Make shopping easier with virtual try-ons?
Step 3: Create Your AR Experience
You don’t need to be a tech wizard to create AR content. There are tools and templates available to help you:
- Show products in a real-world setting
- Give virtual tours of your store
- Offer fun games or interactive experiences tied to your products or services
Step 4: Promote Your AR Experience Locally
- Mention your AR experiences on your Google Business Profile and social media pages.
- Use local hashtags to get more visibility in your community.
Step 5: Track Results and Adjust
Keep an eye on how customers are interacting with your AR experience. If something’s not working, make small changes and see what sticks.
